Recently, new gameplay prototypes have emerged in the overseas gaming market.

Fansipan Limited, a Hong Kong based manufacturer, has recently launched a new product called "Nightfall: Kingdom Frontier TD" (Chinese name: Nightfall: Kingdom Frontier TD) in some regions, including Hong Kong, Taiwan, Vietnam, Europe, and America.

DataEye ADX overseas version data shows that Nightfall: Kingdom Frontier TD has been launched in multiple regions.

Today, DataEye Research Institute will talk about this product.

1、 Product situation

From a gameplay perspective, Nightfall: Kingdom Frontier TD adopts an RPG+tower defense game mode, where players can control the "King" to fight during battles, and upgrade buildings to enhance defense works after the battle is over.

Players need to eliminate enemies and complete levels by attacking, releasing skills, and increasing the level of the arrow tower. When the health value of the main building drops to 0, the game fails to pass the level and the player needs to restart the level.

In addition to the core gameplay, the game also includes relevant Roguelike development elements. Players can upgrade the combat power of the 'King' by obtaining a certain amount of coins through completing levels.

Overall, the gameplay of Nightfall: Kingdom Frontier TD is simple and clear, with core game mechanics including tower defense, game failure, skill upgrades, and level challenges, creating an in-game loop. Players need to constantly challenge themselves in battles and tower defenses.

From the gaming experience, the difficulty is not too low, and even the first level is not easy to pass. Instead, players need to try multiple times to upgrade their combat power or use skills in order to complete the level.

Although Nightfall: Kingdom Frontier TD is currently an APP product, its core architecture is very suitable for the gameplay of small games. In terms of control, there are only three sections: mobile joystick, upgrade building button, and release skill button, which can be easily ported to small games. At the same time, the Roguelike gameplay rules built into the product can increase player click through rates through built-in advertising/in app purchases, thereby increasing product payments.

2、 Purchase volume&material situation

DataEye ADX overseas version advertising data shows that the advertising volume of Nightfall: Kingdom Frontier TD has increased around mid September.

From the perspective of advertising regions, "Nightfall: Kingdom Frontier TD" has been distributed to Vietnam, Europe, Hong Kong, and Taiwan in the past 30 days.

From the perspective of creative materials, Nightfall: Kingdom Frontier TD highlights the "king" character and battle scenes as its core marketing selling points, which in turn leads to various types of creative materials.